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We decided to put this guide together to demonstrate simple and easy ways to use new technology to build business. In doing so, we aim to provide hints, tips and tactics based on our experience and research over the past few years as well as the opinions of some of the top experts in the use of Social Media.

Given we are over 30 years apart in age and are a father and daughter working together, we represent a diverse approach. We both understand how important this evolving phenomenon is for businesses and wanted to share a simple how-to and why-to guide for those who are yet to embrace Social Media and Social Networking.

You don't have to be grumpy, old or a manager to read this guide but if you think it's too hard, a waste of time or you just don't see the benefit to your business and are leaving it to others, then this guide is for you.

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RESOURCES

Read the article from The Advertiser SA Business Journal about The Grumpy Guide

LINKS AND RESOURCES FROM THE GRUMPY OLD MANAGERS GUIDE TO SOCIAL MEDIA MARKETING

DOWNLOAD THE GRUMPY OLD MANAGERS GUIDE TO SOCIAL MEDIA MARKETING

Listen to OUR INTERVIEW with Lainie Anderson on Adelaide's 5AA talking about The Grumpy Old Managers Guide to Social Media Marketing.

For more up-to-date information and views on Social Media and Social Neworking check out our blogs:
THE GRUMPY OLD MANAGERS GUIDE TO... and
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The Grumpy Old Managers Guide to Social Media Marketing -


WHAT OTHER PEOPLE ARE SAYING ABOUT OUR E-BOOK

"This was a good read. I enjoyed it, brilliant for the people who want return from their time and doesn't see social media as a past-time." Jacob H.L

"I just read the eBook and it's excellent! I'm definitely bookmarking it as a concise reference source to send small business owners to when they're not yet aware of the concepts of an overall online marketing process. Very good work!" Alan B

"Oh my gosh, I LOVE your article on "grumpy old managers guide to social media"! LOVE IT! Printed it for my boss.
It's perfect for him, he's 64 and knows it needs to be done but isn't sure why! You tell him WHY!!"
Karen J

"This is great! Really well done. Another reason to love Australians!" Alex Y

"Extremely well done and very thorough. As a company who is heavily involved in social media and communicating its worth to our clients, you reaffirmed what we continue to teach/tell them!" Ruth McF

"Very interesting presentation. Nice novel approach to demystifying social marketing" Fabrienne R

"The book looks fantastic. It's a bit of light and enjoyable reading! Well done!" Nathan L

"A very interesting snapshot showing how far online networking has evolved in the last few years - and how much untapped potential remains." John G

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LOOK AT THIS TO SEE WHY YOU NEED THE GUIDE AND US TO HELP YOU WITH YOUR PLAN AND POLICY

What the F**K is Social Media: One Year Later
ARTICLES & CASE STUDIES

SMALL BUSINESS SURVEY
Survey by Vertical Horizon

14 TYPES OF STORIES YOU CAN TELL ON YOUR BLOG
By Darren Rowse, ProBlogger

BANNING SOCIAL MEDIA IS COUNTERPRODUCTIVE
By Erik Qualman, Search Enging Watch

7 DEADLY SINS OF TWITTER
By Zoey Dowling, @ZoeySpeak

TOP 10 EASY STEPS TO STARTING A BUSINESS BLOG
By Denise Wakeman, Social Media Examiner

THE LAMEST EXCUSES TO AVOID SOCIAL MEDIA MARKETING
Grow. Practical Marketing Solutions

REVEALING THE PEOPLE DEFINING SOCIAL NETWORKS
Brian Solis - PR 2.0

SOCIAL NETWORK MARKETING EXPANDS SPHERE
eMarketer

SOCIAL MEDIA GIVES EXECS THE WILLIES
Marketing Pilgrim

SOCIAL MEDIA MARKETING FOR FRANCHISORS
Straight Up Search

WHOS DRIVING TWITTERS POPULARITY? NOT TEENS
By Claire Cain Miller, New York Times

HOW RESTAURANTS CAN USE SOCIAL MEDIA
By Mike Fruchter

HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
By Karen E. Klein

MOM AND POP OPERATORS TURN TO SOCIAL MEDIA
By Claire Cain Miller, New York Times

FIVE WAYS TO MAKE MONEY FROM TWITTER
By Alex Pham, LA Times

USE TWITTER TO FIND CUSTOMERS
By Minda Zetlin, Inc.

HOWARD RICE LAW FIRM
Law Firm Blogger

COFFEE GROUNDZ
Mr Tweet Blog

FINANCIAL PLANNING ASSOCIATION
Crikey

DAIRY QUEEN
Social Media Marketing Strategies
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